Loyalty Management

Cristina Ziliani, Marco Ieva

658 kr

The Public Relations Handbook

Alison Theaker

589 kr

Marketing in a Competitive Economy

Leslie W. Rodger

785 kr

The Communal Consumption Experience

Adam J. Mills, Brittney C. Bauer

785 kr

Emotional Intelligence and Public Relations

Weiwu Zhang

645 kr

Digital Gaming and the Advertising Landscape

Teresa de la Hera

1 kr

Consumer Engagement in the Cultural Sector

Magdalena Kosiada-Sylburska, Paweł Bryła

645 kr

R For Marketing Research and Analytics

Chris Chapman, Elea McDonnell Feit

594 kr

New Directions in Art, Fashion, and Wine

A. Fuat Firat, Annamma Joy, Aurelie Le Normand, Bianca Grohmann, Camilo Peña, Celina Jones, Claudia E. Henninger, Daragh O'Reilly, Deniz Atik, Federica Carlotto, Gabriele Troilo, Johanna Moisander, José-Carlos García-Rosell, Jukka Mäkinen, Kathryn A. LaTour, Myriam Brouard, Pratibha Ram, Songyi Yan, Stephen Brown, Taylor Brydges, Wided Batat, Ying Zhu, Zeynep Ozdamar Ertekin

590 kr

Music Marketing for the DIY Musician

Bobby Borg

220 kr

Why It Sells

Marcel Danesi

268 kr

Marketing 101

268 kr

Music Marketing for the DIY Musician

209 kr

Voice Marketing

187 kr

Marketing and Social Media

311 kr

Marketing

348 kr

Marketing the Arts

Anthony Rhine

257 kr

Research Perspectives on Social Media Influencers and Brand Communication

Adrienne A. Wallace, Alexa Landsberger, Alisa Agozzino, Amanda R. Martinez, Brandi Watkins, Courtney A. Barclay, Jenna Lo Castro, Kearston L. Wesner, Kelli S. Burns, Kylie Torres, Lisa Harrison, Regina Luttrell, Ronda Mariani, Terri N. Hernandez

225 kr

Consumer Research for Museum Marketers

Margot A. Wallace

215 kr

Reaching and Responding to the Audience

Barbara B. Walden, Bob Beatty, Candace Tangorra Matelic, Cinnamon Catlin-Legutko, Conny Graft, Kara Edie, Kat Burkhart, Stacy Klingler, Tamara Hemmerlein

300 kr