Cursusliteratuur in Marketing & Public Relations

Bloggers Boot Camp

Handbook of Cross-Cultural Marketing

Alcoholism Treatment Marketing

Customer Relationship Management in Electronic Markets

Marketing Health Care Into the Twenty-First Century

Transnational Marketing in the Information Age

Persuasive Advertising for Entrepreneurs and Small Business Owners

Marketing and Consumption in Modern Japan

Values, Lifestyles, and Psychographics

Service Industries Marketing

Strategic Marketing

Sex in Advertising

Brand Meaning

Strategies for High-Tech Firms

Building Customer-brand Relationships

The Routledge Companion to Arts Marketing

The Routledge Companion to Consumer Behavior Analysis

Consumer Vulnerability

Using Social Marketing for Public Emergency Preparedness

The Development of Scientific Marketing in the Twentieth Century

On The Origins of Self-Service

Marketing the Group Practice

Ethical Practice of Social Media in Public Relations

Electronic Customer Relationship Management