Cursusliteratuur in Marketing & Public Relations

Relationship Marketing in Franchising and Retailing

Psychological Processes and Advertising Effects

Sustainable Branding

Place Event Marketing in the Asia Pacific Region

Marketing for Cultural Organizations

Consumer Behavior and Advertising Involvement

Interactive Marketing

CIM Coursebook: The Marketing Planning Process

CIM Coursebook: Project Management in Marketing

Brand Equity & Advertising

Total Relationship Marketing

Public Relations Metrics

Facets of Corporate Identity, Communication and Reputation

Internet Retailing and Future Perspectives

Consumer Behaviour in Hospitality and Tourism

Public Relations

Brand Culture

Social Media, Organizational Identity and Public Relations

Ethnic Hospitality Marketing

Secrecy in Public Relations, Mediation and News Cultures

International Luxury Brand Strategy

Paradox in Public Relations

Understanding the Marketing Exceptionality of Prestige Perfumes

Corporate Communication