Cursusliteratuur in Marketing & Public Relations

The Marketing Environment (RLE Marketing)

Managing Marketing Information (RLE Marketing)

Personality, Design and Marketing

Sports Marketing and the Psychology of Marketing Communication

Perspectives on Public Relations Research

Stadia Naming Rights in Sport

Brands and Consumers

Social and Environmental Issues in Advertising

Digital Channels and Social Media Management in Luxury Markets

The Marketing of Industrial Products

Entrepreneurial Marketing and International New Ventures

Crisis Management By Apology

Gaining Influence in Public Relations

Project Marketing

Electronic Word of Mouth as a Promotional Technique

The Why of Consumption

Visual Consumption

The Death of A Thousand Cuts

Communication2Win

Internationales Marketing

Projekt-PR

Seafood and Aquaculture Marketing Handbook

Public Sector Communication

The Handbook of Financial Communication and Investor Relations