Cursusliteratuur in Marketing & Public Relations

Strong Brands, Strong Relationships

Global Issues in Pharmaceutical Marketing

The Psychology of the Asian Consumer

Improving the Performance of Sponsorship

CEO Branding

The Rise of the Hispanic Market in the United States

Corporate Branding

Advertising Media Workbook and Sourcebook

The Strategy of Global Branding and Brand Equity

Destination Marketing

The Routledge Handbook of Critical Public Relations

The Dark Side of CRM

The Psychology of Design

Risk and Tourism Marketing in Asia

Strategic Marketing Planning

Marketing and Psychology

The Routledge Companion to Critical Marketing

Brand Loyalty and Consumer Behavior

Conceptualising the Consumer

Integrated Marketing Communications in Football

Concise Encyclopedia of Church and Religious Organization Marketing

Brands and Brand Management

Environmental Marketing

Direct Selling Channels