Cursusliteratuur in Marketing & Public Relations

Intercultural Public Relations

The Music Producer's Guide to Social Media Content

Peopling Marketing, Organization, and Technology

Customer Relationship Management

Consumer Behaviour and Digital Transformation

Strategic Planning for Public Relations

Corporate Branding in Logistics and Transportation

Introduction to Sport Marketing

A Reader on Audience Development and Cultural Policy

The Continuum of Consumer Choice

Strategic Media Planning and Buying

Hospitality and Tourism Marketing

Responsible Marketing for Well-being and Society

Sustainable Marketing Planning

Strategic Brand Licensing

Public Relations Theory III

Strategic Integrated Marketing Communications

Corporate Social Responsibility and Marketing Ethics

Understanding Pop-Up Stores through Passion and Practice

Persuasion

Cases in Public Relations Management

Counterfeit Luxury and Consumption

Fashion Trends and Forecasting

Consumer Culture in Transition