SOCIAL MEDIA IN SPORT: THEORY AND PRACTICE

SOCIAL MEDIA IN SPORT: THEORY AND PRACTICE

Auteur: Jimmy Sanderson, Gashaw Abeza, Norman O'reilly, Evan Frederick
Uitgever: World Scientific Publishing Company
Publicatiedatum: 2021
ISBN: 9789811237652

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This book enables students to grasp the holistic enterprise of social media as it pertains to social, legal, marketing, and management issues. The book also helps students better understand the research process in social media scholarship and make connections with academic research and applied practice in sport studies.

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