Introduction to Rhetorical Communication

Introduction to Rhetorical Communication

Auteur: James C Mccroskey
Uitgever: Taylor & Francis
Editie: 9
Publicatiedatum: 2015
ISBN: 0205453511

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An Introduction to Rhetorical Communication offers a true integration of rhetorical theory and social science approaches to public communication.

This highly successful text guides students through message planning and presentation in an easy step-by-step process. An Introduction to Rhetorical Communication provides students with a solid grounding in the rhetorical tradition and the basis for developing effective messages.

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