Handbook of Product Placement in the Mass Media

Handbook of Product Placement in the Mass Media

Auteur: Mary-Lou Galician
Uitgever: Taylor & Francis
Editie: 1
Publicatiedatum: 2004
ISBN: 0789025353

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Leading experts present cutting-edge ideas and current research on product placement!

The Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends, and Ethics is the first serious book in English to examine the wider contexts and varied texts of product placement, related media marketing strateg

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