Market Opportunity Analysis

Market Opportunity Analysis

Auteur: Robert E Stevens
Uitgever: Taylor & Francis
Editie: 1
Publicatiedatum: 2006
ISBN: 0789024187

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The key to success in business is planning. And the key to successful planning is using a proven format to analyze your product’s marketability

Market Opportunity Analysis: Text and Cases guides you step-by-step through the complicated process of determining the feasibility of marketing a new product or service. As financial market

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