Marketing, Morality and the Natural Environment

Marketing, Morality and the Natural Environment

Auteur: Andrew Crane
Uitgever: Taylor & Francis
Editie: 1
Publicatiedatum: 2002
ISBN: 0415213827

Koop het boek

0

Betaal met Klarna
14 dagen bedenktijd
This volume provides a new look at marketing, and in particular the move to establish ostensibly 'green' marketing. Presenting evidence from extensive case studies, these concerns are addressed through an examination of managers' and employees' understanding of the green marketing activities and processes that take part in their organisations.

Misschien vind je dit ook leuk

Koop het boek0