Advertising

Advertising

Auteur: Iain MacRury
Uitgever: Taylor & Francis
Editie: 1
Publicatiedatum: 2008
ISBN: 9780415251266

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Advertising, once seen as 'the official art of capitalist society' is an increasingly commonplace component of a characteristically promotional culture. Iain MacRury's Advertising offers the means to explore and evaluate this transition with an introduction to advertising for the contemporary reader.Advertising provides a clear and easy guide to a

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