A Handbook of Corporate Communication and Public Relations

A Handbook of Corporate Communication and Public Relations

Auteur: Sandra Oliver
Uitgever: Taylor & Francis
Editie: 1
Publicatiedatum: 2004
ISBN: 9780415334198

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A bold addition to existing literature, this book provides an excellent overview of corporate communication. Taking an interdisciplinary approach, it offers readers the in-depth analysis required to truly understand corporate communication, corporate strategy and corporate affairs as well as the relevant public relations issues.With a refreshing ne

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