Managing and Marketing Radical Innovations

Managing and Marketing Radical Innovations

Auteur: Birgitta Sandberg
Uitgever: Taylor & Francis
Editie: 1
Publicatiedatum: 2008
ISBN: 9780415433075

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This book responds to a growing demand in the academic community for a focus on customer-related proactive behaviour in the study of radical innovation development, combining a thorough theoretical discussion with detailed international case studies considering the role of this proactivity in five firms engaged in the process. Unlike other studies

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