This engaging guide is designed to demystify artificial intelligence (AI) in the business world, no advanced maths degrees or robotic companions are necessary. It tackles everything from traditional AI to the exciting realm of Generative AI, clearly distinguishing between what is genuinely beneficial and what is merely hype, all while demonstrating how to leverage AI to address real-world business challenges.
The first half of the book serves as an essential playbook for businesses eager to understand AI’s potential. It cuts through the jargon, illuminating what AI can achieve and showcasing how organisations are already harnessing it to save time, enhance efficiency, and secure a competitive advantage.
The second half introduces the concept of the "AI Native"—a future where AI is seamlessly integrated into business operations and daily life. This transformation opens thrilling opportunities, including new markets and creative work methods. It also prompts critical questions, like what happens when AI falters? The book carefully balances optimism with caution, offering insights that inspire thoughtful reflection.
Whether you’re leading a team, launching a startup, or gearing up for a technology-driven career, this book equips readers to make informed decisions about AI. It is an essential resource for executives, entrepreneurs, and graduate students alike, stripping away the buzzwords to deliver actionable insights.
Betaal eenvoudig met kaart, Klarna, Apple Pay of Google Pay. Niet tevreden? Je hebt altijd 14 dagen bedenktijd. Lees meer in onze voorwaarden. Heb je vragen, mail ons dan via hello@memmo.org.
Memmo maakt studeren makkelijker – waar je ook bent ter wereld. Wij brengen je cursusboeken en slimme studietools samen op één plek: samenvattingen, quizzen, podcasts en flashcards. En Ted, je studievriend die antwoord geeft op alles wat je je afvraagt. Meer dan 50.000 studenten studeren hier al – gebouwd om je sneller te laten leren en minder stress te geven.