Cosmetic Claims Substantiation

Cosmetic Claims Substantiation

Auteur: Louise Aust
Uitgever: CRC Press
Editie: 1
Publicatiedatum: 1997
ISBN: 9781138503632

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Shows how to validate scientifically the marketing claims of chemically stable and well-balanced products to withstand adequately the challenge of competitors and government regulators. The book describes techniques for substantiating properties, such as moisturization, mildness, conditioning and cleansing, as well as the performance of deodorants

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