Discover how organisations manage and foster innovation in this new textbook, which covers hot topics such as sustainable innovation, digital transformation, inclusive innovation and innovation in the public and not-for-profit sectors.
Key features include:
• Mini case studies spotlight innovation in practice from a variety of organisations of different sizes, sectors, and geographical locations.
• Practical tools and activities encourage readers to explore what they would do in real-life scenarios.
• Key chapters examine the intersection of innovation and other business functions, including marketing, R&D and project management.
This book is essential reading for undergraduate and postgraduate students studying innovation management.
Dr Sercan Ozcan is Professor of Innovation and Technology Management and the Associate Head of Research and Innovation at the University of Portsmouth.
Key features include:
• Mini case studies spotlight innovation in practice from a variety of organisations of different sizes, sectors, and geographical locations.
• Practical tools and activities encourage readers to explore what they would do in real-life scenarios.
• Key chapters examine the intersection of innovation and other business functions, including marketing, R&D and project management.
This book is essential reading for undergraduate and postgraduate students studying innovation management.
Dr Sercan Ozcan is Professor of Innovation and Technology Management and the Associate Head of Research and Innovation at the University of Portsmouth.
Pagina's: 568
Categorie: Företagande & Management
e-ISBN: 9781036236670
Verzendgewicht: 1.2 kg
Verzending binnen: 1-2 dagen
Betaal eenvoudig met kaart, Klarna, Apple Pay of Google Pay. Niet tevreden? Je hebt altijd 14 dagen bedenktijd. Lees meer in onze voorwaarden. Heb je vragen, mail ons dan via hello@memmo.org.
Memmo maakt studeren makkelijker – waar je ook bent ter wereld. Wij brengen je cursusboeken en slimme studietools samen op één plek: samenvattingen, quizzen, podcasts en flashcards. En Ted, je studievriend die antwoord geeft op alles wat je je afvraagt. Meer dan 50.000 studenten studeren hier al – gebouwd om je sneller te laten leren en minder stress te geven.