Eating the Big Fish

Eating the Big Fish

Auteur: Adam Morgan
Uitgever: Wiley
Editie: 2
Publicatiedatum: 2009
ISBN: 9780470238271

Kies hoe je wilt lezen

0

Betaal met Klarna
14 dagen bedenktijd
EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded

The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead.

It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies weblinks to view interviews online and offers supplementary downloadable information.

Misschien vind je dit ook leuk