The Routledge Handbook of Positive Communication

The Routledge Handbook of Positive Communication

Autore: José Antonio Muñiz Velázquez, Cristina M. Pulido
Editore: Taylor & Francis
Edizione: 1
Data di pubblicazione: 2019
ISBN: 9780367659684

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The Routledge Handbook of Positive Communication forms a comprehensive reference point for cross-disciplinary approaches to understanding the central role of communication in the construction of hedonic and eudemonic happiness,or subjective and psychological well-being. Including contributions from internationally recognized authors in their respective fields, this reference uses as its focus five main scenarios where communication affects the life of individuals: mass and digital media, advertising and marketing communication, external and internal communication in companies and organizations, communication in education, and communication in daily life interactions.

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