Strategic AI Integration in Business Intelligence

Strategic AI Integration in Business Intelligence

Auteur: Mohammad Alauthman, Abdelraouf Ishtaiwi, Ahmad Al-Qerem, Mohammad Al Khaldy
Éditeur: IGI Global Scientific Publishing
Année de publication: 2025
ISBN: 9798337368016

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Strategic AI integration in business intelligence (BI) transforms how organizations harness data to drive decision-making. By utilizing AI in BI systems, companies can move beyond traditional data reporting to enable predictive analytics, real-time insights, and automated decision support. This integration enhances operational efficiency and response while empowering businesses to uncover patterns, anticipate market trends, and personalize customer experiences. As AI technologies evolve, aligning them with BI frameworks becomes essential for organizations aiming to maintain a competitive edge in a data-driven marketplace. Strategic AI Integration in Business Intelligence explores how the strategic integration of artificial intelligence enhances the capabilities of business intelligence systems, enabling more advanced data analysis, automation, and decision-making. It examines the practical applications, challenges, and impacts of AI-driven BI on organizational performance and competitiveness. This book covers topics such as digital twins, machine learning, and threat detection, and is a useful resource for business owners, engineers, academicians, researchers, and data scientists.

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