This textbook offers students a systematic guide to how information systems underpin organisational activity in today's global information society, covering everything from ICT infrastructure and the digital environment to electronic marketing, mobile commerce and design thinking. While academically rigorous and underpinned by the author's deep knowledge of the subject, an engaging writing style combined with extensive pedagogical features, cases and innovative examples from around the world ensure that the text remains accessible to those approaching the topic for the first time. Taking an approach that views businesses as complex systems, the book illustrates how valuable systems thinking can be in our everyday working lives, while theoretical ideas are always supported by examples of their application in the real world.
This text is the ideal course companion for all students studying business information systems or management information systems modules at undergraduate, postgraduate or MBA level.
New to this Edition:
- New coverage of key contemporary topics, including big data, analytics, cloud computing, the internet of things, blockchain and bitcoin, green IS, ethics, and cyber security.
- Brand new chapters on Mobile Commerce and Social Media, and Designing Digital Organisation (design thinking).
- A revised concluding chapter considering contemporary technological trends, as well as reflections and predictions for future innovations.
Accompanying online resources for this title can be found at bloomsburyonlineresources.com/business-information-systems-3e. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.
This text is the ideal course companion for all students studying business information systems or management information systems modules at undergraduate, postgraduate or MBA level.
New to this Edition:
- New coverage of key contemporary topics, including big data, analytics, cloud computing, the internet of things, blockchain and bitcoin, green IS, ethics, and cyber security.
- Brand new chapters on Mobile Commerce and Social Media, and Designing Digital Organisation (design thinking).
- A revised concluding chapter considering contemporary technological trends, as well as reflections and predictions for future innovations.
Accompanying online resources for this title can be found at bloomsburyonlineresources.com/business-information-systems-3e. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.
Pages: 475
Catégorie: Företagande & Management
e-ISBN: 9781350304697
Poids d'expédition: 1.2 kg
Expédié sous: 1-2 jours
Payez facilement par carte, Klarna, Apple Pay ou Google Pay. Pas satisfait ? Vous avez toujours une garantie de remboursement de 14 jours. En savoir plus dans nos conditions. Si vous avez des questions, envoyez-nous un e-mail à hello@memmo.org.
Memmo facilite tes études, où que tu sois dans le monde. On rassemble tes manuels de cours et des outils d'étude intelligents au même endroit : résumés, quiz, podcasts et flashcards. Et il y a Ted, ton compagnon d'étude qui répond à toutes tes questions. Plus de 50 000 étudiants étudient déjà ici – conçu pour t'aider à apprendre plus vite et à moins stresser.