Selling Places

Selling Places

Auteur: Stephen Ward
Éditeur: Taylor & Francis
Édition: 1
Année de publication: 2005
ISBN: 9780419242406

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Selling Places explores the fascinating development of the place marketing and promotion over the last 150 years, drawing on examples from Northern America, Britain and continental Europe. The processes involved and the promotional imagery employed are meticulously presented and richly illustrated.

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