Entrepreneurship in a Global Context

Entrepreneurship in a Global Context

Auteur: Sue Birley, Ian Macmillan
Éditeur: Taylor & Francis
Édition: 1
Année de publication: 1997
ISBN: 0415131324

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Employing a multidisciplinary approach, the chapters cover all aspects of current entrepreneurship theory in multinational, economics, organizational sociology, marketing and finance. Other issues discussed include gender and networking, strategies in entrepreneurial growth, job satisfaction and franchising.

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