The Management of Intangibles

The Management of Intangibles

Auteur: Ahmed Bounfour
Éditeur: Taylor & Francis
Édition: 1
Année de publication: 2002
ISBN: 9780415439794

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The subject of Intangibles and knowledge management is becoming increasingly significant, particularly in the realms of finance, marketing and strategy. Intangibles are the nebulous but vital aspects of companies, for example, R&D, knowledge creation, corporate identity and marketing and advertising expenditures, which are now unanimously considere

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