Mastering the Rules of Competitive Strategy

Mastering the Rules of Competitive Strategy

Auteur: Norton Paley
Éditeur: Taylor & Francis
Édition: 1
Année de publication: 2007
ISBN: 9781420068092

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The stakes are high and real. Money is spent. Personnel are committed in a battle for the triumph or downfall of a company. Yet, given the same circumstances, some companies continue to thrive while others wash out and become also-rans. In the end, it is the dynamics of the competitive marketplace, the quality of the organization‘s business plan, a

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