H2H Marketing

H2H Marketing

Tekijä: Philip Kotler, Waldemar Pfoertsch, Maximilian Haas, Uwe Sponholz
Kustantaja: Springer International Publishing
Julkaisuvuosi: 2023
ISBN: 9783031223921

Valitse, miten haluat lukea

0

Maksa Klarnalla
14 päivän palautusoikeus

H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. Following the authors' successful book on H2H Marketing, this book brings foward selected case studies showcasing various aspects of the concept, its fundamental elements, and its implementation.

 



Saatat pitää myös näistä