Surveys That Work

Surveys That Work

Tekijä: Caroline Jarrett, Steve Krug
Kustantaja: Rosenfeld Media
Julkaisuvuosi: 2021
ISBN: 1933820837

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Maksa Klarnalla
14 päivän palautusoikeus

Surveys That Work explains a seven–step process for designing, running, and reporting on a survey that gets accurate results. In a no–nonsense style with plenty of examples about real–world compromises, the book focuses on reducing the errors that make up Total Survey Error—a key concept in survey methodology. If you are conducting a survey, this book is a must–have.

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