Digital Luxury

Digital Luxury

Tekijä: Wided Batat
Kustantaja: SAGE Publications
Painos: 1
Julkaisuvuosi: 2019
ISBN: 9781526458940

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Maksa Klarnalla
14 päivän palautusoikeus
The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings for consumers and experiences both online and offline, mixing physical place and digital space: phygital.

This exciting new text, the first on this timely subject, written by an expert author explores the current malaise and offers ways forward through a mixture of research and practice-led examples.

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