The Development of Scientific Marketing in the Twentieth Century

The Development of Scientific Marketing in the Twentieth Century

Tekijä: Jean-Paul Gaudilliere
Kustantaja: Taylor & Francis
Painos: 1
Julkaisuvuosi: 2015
ISBN: 9781138630116

Osta kirja

0

Maksa Klarnalla
14 päivän palautusoikeus
The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.

Saatat pitää myös näistä

Osta kirja0