Variable Quality in Consumer Theory

Variable Quality in Consumer Theory

Tekijä: W.M. Wadman
Kustantaja: Taylor & Francis
Painos: 1
Julkaisuvuosi: 2016
ISBN: 9780765604651

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Maksa Klarnalla
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Examines consumer decision-making on products and services of variable quality at the level of retail markets. Addresses for the first time consumer-producer interaction at the level of the individual consumer; issues of quality, consumption experience, and willingness-to-pay, as exhibited by individual consumers; and how these issues affect the decision-making process.

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