Mass Media and Drug Prevention

Mass Media and Drug Prevention

Tekijä: William D. Crano, Stuart Oskamp, Michael Burgoon
Kustantaja: Taylor & Francis
Painos: 1
Julkaisuvuosi: 2001
ISBN: 080583477X

Osta kirja

0

Maksa Klarnalla
14 päivän palautusoikeus

This book tells the story of the mass media's potential in the war against drug abuse. It is based on scientific evidence on the use of media in health promotion and disease prevention. Past approaches--successes and failures alike--are included to help enlighten future programs of research and practice. Advice about the logical steps that must be taken to help alleviate the crisis of drug abuse is featured throughout.

The book will appeal to social scientists interested in persuasion and the media Each chapter offers information to help the conscientious practitioner maximize persuasive effects of a mass-mediated presentation.

Saatat pitää myös näistä

Osta kirja0