Marketing in the Service Industries

Marketing in the Service Industries

Tekijä: Gordon Foxall
Kustantaja: Taylor & Francis
Painos: 1
Julkaisuvuosi: 2013
ISBN: 9780415761185

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Maksa Klarnalla
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First Published in 1985. This is a collection of sixteen essays on the marketing of services industries covering such topics as professional services, banks, service firms, insurance services, freight transport, estate agencies, leisure, package holidays, urban public transport, tourism, customer service and also new technology in the industry.

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