The Management of Intangibles

The Management of Intangibles

Tekijä: Ahmed Bounfour
Kustantaja: Taylor & Francis
Painos: 1
Julkaisuvuosi: 2002
ISBN: 9780415439794

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Maksa Klarnalla
14 päivän palautusoikeus
The subject of Intangibles and knowledge management is becoming increasingly significant, particularly in the realms of finance, marketing and strategy. Intangibles are the nebulous but vital aspects of companies, for example, R&D, knowledge creation, corporate identity and marketing and advertising expenditures, which are now unanimously considere

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