Choice-Based Conjoint Analysis

Choice-Based Conjoint Analysis

Tekijä: Damaraju Raghavarao, James B. Wiley, Pallavi Chitturi
Kustantaja: CRC Press
Painos: 1
Julkaisuvuosi: 2010
ISBN: 9781420099966

Osta kirja

0

Maksa Klarnalla
14 päivän palautusoikeus
Conjoint analysis (CA) and discrete choice experimentation (DCE) are tools used in marketing, economics, transportation, health, tourism, and other areas to develop and modify products, services, policies, and programs, specifically ones that can be described in terms of attributes. A specific combination of attributes is called a concept profile.

Saatat pitää myös näistä

Osta kirja0