The Basics of Idea Generation

The Basics of Idea Generation

Tekijä: Donna Greiner
Kustantaja: Taylor & Francis
Painos: 1
Julkaisuvuosi: 2020
ISBN: 9780527763398

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Maksa Klarnalla
14 päivän palautusoikeus

Continuous generation and implementation of ideas is critical to creating an environment that helps foster the development of improvement techniques. The Basics of Idea Generation provides a cost-effective method that can help inspire employees to consistently identify and implement new ideas, using a proven five-step process. The process starts by creating an opportunity statement. From there the method then has one collect raw materials, before holding an idea workout, and then evaluating the idea. Implementation is the final step. The author also explains the 20 tools that help complete each step, along with solutions to overcoming the barriers to creativity.

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