Bibliografía en Marketing & Public Relations

The Fundamentals of Creative Advertising

Targeting the Powerful

Public Relations and the Corporate Persona

Digital Advertising

Internal Marketing

Inclusive Place Branding

The Language of Branding

Essentials of Marketing

Public Relations Leaders as Sensemakers

Adding Value (RLE Marketing)

Organization and Marketing (RLE Marketing)

Marketing Organisation (RLE Marketing)

The Advertising Agency (RLE Marketing)

Marketing Budgeting (RLE Marketing)

Competitive Marketing (RLE Marketing)

Industrial Marketing Research (RLE Marketing)

Strategic Marketing Management (RLE Marketing)

Marketing and Marketing Assessment (RLE Marketing)

Export Strategy: Markets and Competition (RLE Marketing)

The Rise and Fall of Mass Marketing (RLE Marketing)

The Early Advertising Scene (RLE Marketing)

Corporate Communication

Morality and the Market (Routledge Revivals)

The Public Relations of Everything