Facets of Corporate Identity, Communication and Reputation

Facets of Corporate Identity, Communication and Reputation

Autor: Tc Melewar
Editorial: Taylor & Francis
Edición: 1
Fecha de publicación: 2008
ISBN: 9780415405287

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Corporate branding and communication is big business. Companies throughout the world invest millions in strategies which aim to reinvent their profile in subtle yet important ways. The investment must be working, but what is it being spent on, and how do these rebranding exercises work?Including contributions from academics and practitioners, this

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