MARKPLUS INC: WINNING THE FUTURE

MARKPLUS INC: WINNING THE FUTURE

Autor: Philip Kotler, Den Huan Hooi
Editorial: World Scientific Publishing Company
Fecha de publicación: 2021
ISBN: 9789811221712

Comprar el libro

0

Paga con Klarna
Garantía de devolución de 14 días
This book seeks to understand how a one-man consultancy practice can grow to become what is arguably the largest such enterprise in one of the world's largest countries. It follows the incredible story of the start-up MarkPlus and its journey to become what it is today. Through this journey, one will discover the importance of developing innovative and original marketing frameworks and practices, along with the purpose and passion of a start-up's founder. This insightful book covers many well-established marketing concepts and practices and sheds light on the path that many entrepreneurs must take in establishing their own businesses.

También te podría gustar

Comprar el libro0