Memmo - AI-verktyg och digital kurslitteratur

MarketingEdición 1

por Jim Blythe

Fecha de publicación: 2006

Páginas: 192

ISBN: 9781412910347

Editorial: SAGE Publications

Categoría: Marknadsföring & PR

Sobre este libro - Marketing

The SAGE Course Companion on Marketing is an accessible introduction to the subject that will help readers to extend their understanding of key concepts and enhance their thinking skills in line with course requirements. It provides support on how to revise for exams and prepare for and write assessed pieces. Readers are encouraged not only to think like a marketer but also to think about the subject critically.

Designed to compliment existing textbooks for the course, the companion provides:

- Easy access to the key themes in Marketing

- Helpful summaries of the approach taken by the main course textbooks

- Guidance on the essential study skills required to pass the course

- Sample exam questions and answers, with common themes that must always be addressed in an exam situation

- Quotes from leading thinkers in the field to use in exams and essays

- Taking it Further sections that suggest how readers can extent their thinking beyond the "received wisdom"

The SAGE Course Companion on Marketing is much more than a revision guide for undergraduates; it is an essential tool that will help readers take their course understanding to new levels and help them achieve success in their undergraduate course.

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Antes de Memmo, mis apuntes estaban dispersos en PDFs. Ahora, un espacio de trabajo lo reúne todo y veo exactamente lo que me queda por estudiar.

Los resúmenes de Memmo son oro antes de los exámenes. No tengo que releer 800 páginas dos semanas antes, solo las partes importantes.

El chat de IA me ha salvado la noche antes de un examen más de una vez. Sigo preguntando hasta que lo entiendo, sin esperar a que un grupo de estudio responda.