Dare to Live Passionately

Joe D. Batten is Chairman and CEO of the consulting firm of Batten, Batten, Hudson & Swab, Inc., based in Des Moines, Iowa. His clients have included McDonalds, Xerox, Marriot, and IBM. He is the author of 12 books, including 'Tough-Minded Leadership'. 'Tough-Minded Management' has been translated into twenty-one languages. Mr. Batten has reached virtually hundreds of thousands of people with his philosophy of "tough-minded" living and working. He is a bold and articulate author whose work has enriched the lives of many managers.

Leonard C. Hudson, together with Joe Batten, has made significant contributions to the success of small, medium, and large companies in the U.S. and abroad through installation of the "Productivity Climate." Articles by Mr. Hudson have appeared in some of the nation's leading business publications, and he is a contributing author of the book 'Developing a Tough-Minded Climate for Results'. He did his graduate work in industrial psychology at Drake University.