Informal yet academically rigorous in style, this fun and attractively laid out textbook continues to provide a comprehensive introduction to Consumer Behaviour, drawing on an accessible writing style, engaging examples and a wealth of learning features throughout.
The text is balanced in its coverage of both psychological and sociological aspects of consumer behaviour, and examples of consumer behaviour are selected from around the globe, including many of the world’s most popular brands and also B2B companies.
This new edition has been fully updated to cover the impacts of the Covid-19 pandemic on consumer behaviour as well as the ongoing effects of technology, social media, digitalisation and climate change in adapting consumer behaviours.
This textbook is essential reading for all students studying Consumer Behaviour.
Zubin Sethna is a Professor of Entrepreneurial Marketing and Consumer Behaviour at Regent’s University London.
The text is balanced in its coverage of both psychological and sociological aspects of consumer behaviour, and examples of consumer behaviour are selected from around the globe, including many of the world’s most popular brands and also B2B companies.
This new edition has been fully updated to cover the impacts of the Covid-19 pandemic on consumer behaviour as well as the ongoing effects of technology, social media, digitalisation and climate change in adapting consumer behaviours.
This textbook is essential reading for all students studying Consumer Behaviour.
Zubin Sethna is a Professor of Entrepreneurial Marketing and Consumer Behaviour at Regent’s University London.
Paga fácilmente con tarjeta, Klarna, Apple Pay o Google Pay. ¿No estás contento? Siempre tienes 14 días de garantía de devolución. Lee más en nuestros términos. Si tienes preguntas, escríbenos a hello@memmo.org.
Memmo hace que estudiar sea más fácil, estés donde estés. Aquí tienes tus libros de texto y herramientas de estudio inteligentes en un solo lugar: resúmenes, quizzes, podcasts y flashcards. Y también a Ted, tu compañero de estudio que responde a todo lo que te preguntes. Más de 50 000 estudiantes ya estudian aquí. Está hecho para que aprendas más rápido y te estreses menos.