Purchasing Behavior and Personal Attributes

Purchasing Behavior and Personal Attributes

Autor: William F. Massy, Ronald E. Frank, Thomas Lodahl
Editorial: University of Pennsylvania Press, Inc.
Fecha de publicación: 2018
ISBN: 9780812275681

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This book is primarily concerned with assessing the relations between household socioeconomic and personality characteristics and purchasing behavior for frequently purchased branded grocery items.

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