Public Relations in Japan

Public Relations in Japan

Autor: Tomoki Kunieda, Koichi Yamamura, Junichiro Miyabe
Editorial: Taylor & Francis
Edición: 1
Fecha de publicación: 2018
ISBN: 9780367665371

Comprar el libro

0

Paga con Klarna
Garantía de devolución de 14 días
Despite its rapid economic development, Japan lacks a large public relations industry and its role is viewed very differently from its Western counterparts. PR functions are handled predominantly in-house and a degree in a PR field is not a hiring requirement for those agencies which do operate. Mainstream PR history focusses entirely on its organizational aspects, and there are no Japanese PR "gurus" defining the field.

También te podría gustar

Comprar el libro0