The Changing Face of Multinationals in South East Asia

The Changing Face of Multinationals in South East Asia

Autor: Tim Andrews, Bryan J. Baldwin, Nartnalin Chompusri
Editorial: Taylor & Francis
Edición: 1
Fecha de publicación: 2002
ISBN: 0415260965

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This book examines how and why corporate strategy, structure and culture is continuing to change markedly in South East Asia. Among the issues that have forced widespread changes in the region are the economic meltdown, the growth in electronic technology, regional market integration, changing levels of education, business process standardisation a

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