International Business and Tourism

International Business and Tourism

Autor: C. Michael Hall, Tim Coles
Editorial: Taylor & Francis
Edición: 1
Fecha de publicación: 2008
ISBN: 9780415424318

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Whether it�s bungee jumping in Queenstown or visiting the Guinness factory in Dublin, where we travel � and what we do when we get there - has changed significantly in the past twenty years. This innovative textbook explores what is possibly the most unrecognized of international service industries, placing tourism in the context of contemporary gl

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