Elite China

Elite China

Autor: Pierre Xiao Lu
Editorial: Wiley
Edición: 1
Fecha de publicación: 2011
ISBN: 9780470822678

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A ground-breaking exploration of the Chinese elite's consumption of luxury products and their attitudes toward luxury goods. Elite China identifies the Chinese luxury product consumers and the characteristics of their luxury consumption, explains the implications for luxury firms and marketers and most importantly, spells out strategies for international luxury brands and Chinese luxury brands to succeed in Chinese market.

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