The Growing Business Intelligence

The Growing Business Intelligence

Autor: Mohammed Majeed, George Kofi Amoako, Kwame Simpe Ofori, Charles Asare, Jonas Yomboi
Editorial: Apple Academic Press
Edición: 1
Fecha de publicación: 2025
ISBN: 9781998511440

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In today’s fast-paced and technologically driven society, businesses face unprecedented challenges and opportunities. This new volume explores how the application of artificial intelligence in the fields of management, finance, HR, hospitality, and marketing can enhance effectiveness, enabling business professionals and marketers to develop deeper connections with clients, extract valuable insights from large databases, and execute highly customized and personalized marketing and personnel management strategies.

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