Success the LOVEFiLM Way

Success the LOVEFiLM Way

Autor: Simon Calver
Editorial: Wiley
Edición: 1
Fecha de publicación: 2013
ISBN: 9780857083692

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As you might expect from a company responsible for renting so many thrillers, there’s rarely a dull moment at LOVEFiLM. 

 

From start-up, through mergers and fast paced growth, culminating in a takeover by an internet giant, few corporate adventures encapsulate the archetypal modern business story as neatly as that of LOVEFiLM.   In the 6 years from inception to the defining deal with Amazon, the company underwent a near constant process of change and evolution. They simply didn’t sit still for a minute.

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