All the course literature you need for studies in Marketing & Public Relations. Here you will find a wide selection of books in Marketing & Public Relations. Can't find what you're looking for? Search by ISBN, title or author.
2,474 Books
Public Relations as Public Diplomacy
Sandra L. Braun
392 kr
Attention, Attitude, and Affect in Response To Advertising
David W. Stewart, Eddie M. Clark, Timothy C. Brock
883 kr
Using Social Marketing for Public Emergency Preparedness
Nancy Meyer-Emerick
603 kr
Customer Engagement
Jodie Conduit, Linda D. Hollebeek, Roderick J. Brodie
757 kr
Export Strategy: Markets and Competition (RLE Marketing)
Nigel Piercy
476 kr
Go Figure! New Directions in Advertising Rhetoric
Barbara J. Phillips, Edward F. McQuarrie
2944 kr
Strategies and Tools for Corporate Blogging
John Cass
406 kr
Tales from the Marketplace
Nigel F. Piercy
Segmentation Strategies for Hospitality Managers
Art Weinstein, Ron Morritt
911 kr
Internal Relationship Management
David Bejou, Michael D Hartline
Information Asymmetry in Online Advertising
Jan W. Wiktor, Katarzyna Sanak-Kosmowska
658 kr
Advertising International
Armand Mattelart
420 kr
Boomer Marketing
Ian Chaston
365 kr
Public Relations in Britain
Jacquie L'Etang
785 kr
Frameworks for Market Strategy
Frank Go, Noel Capon
1823 kr
Public Relations and Sustainable Citizenship
Debashish Munshi, Priya Kurian
308 kr
Search Marketing Strategies
James Colborn
631 kr
Strategic Global Marketing
Erdener Kaynak
1080 kr
Toyota’s Global Marketing Strategy
Gerhard Plenert, Koichiro Noguchi, Shozo Hibino
533 kr
Marketing Performativity
Hans Kjellberg, Johan Hagberg, Katy Mason
715 kr
Advertising and the World Wide Web
David W. Schumann, Esther Thorson
869 kr
The Disabling Marketplace
Anica Zeyen, Katharina C Husemann, Leighanne Higgins
673 kr
Marketing for the Nonmarketing Executive
Norton Paley
1542 kr
Internal Marketing: Directions for Management
Barbara Lewis, Richard Varey
968 kr
