Course literature in Marketing & Public Relations

Aesthetic Clinic Marketing in the Digital Age

Food Marketing and Labelling

Social Media Analytics in Predicting Consumer Behavior

The Business Value of Developer Relations

Loyalty Programs and the Currency Effect

Transformative Marketing

Hegarty on Creativity

Hegarty on Advertising

The Creative Business Guide to Marketing

Advertising

HISTORY OF MKTG SCI (2ND ED)

M-Commerce

Communicating Construction

Fundamentals of Writing for Marketing and Public Relations

Consumer Lessons From a Pandemic

Advertising Concept Book 3E

Close That Sale!

HBR's 10 Must Reads on Marketing, Updated and Expanded (featuring "Marketing Myopia" by Theodore Levitt)

MARKET DYNAMICS AND STRATEGIES IN A POST-CRISIS WORLD

Hegarty on Advertising

FINDING WISDOM IN BRAND TRAGEDIES

MANAGING CUSTOMER VALUE (2ND ED)

30 Second Death

The Prescription Playboy