Course literature in Marketing & Public Relations

CIM Coursebook: Managing Marketing

From Brand Vision to Brand Evaluation

Women in Public Relations

Marketing of Tourism Experiences

Marketing in the Service Industries

Value in Marketing

Promotional Practices and Perspectives from Emerging Markets

Researching Marketing Decisions

Marketing Management

Culture and Public Relations

The Influence of National Culture on Customers' Cross-Buying Intentions in Asian Banking Services

Making Marketing Happen

Customer Lifetime Value

Influencing Health

Satellite Marketing

Leveraged Marketing Communications

Radios Niche Marketing Revolution FutureSell

Introducing Public Relations

Handbook of Marketing

Qualitative Marketing Research

Writing Health Communication

Social Marketing Casebook

Qualitative Consumer and Marketing Research

Marketing Research